With the growing importance
of high ranking in the search engines, bogus or scam SEO companies
have suddenly appeared out of cyberspace to take your money but
give you virtually nothing in return. Here are a few tips of
what to watch for when selecting a company to help you gain higher
ranking in the search engines:
No search engine optimization
company that does great work for their clients will ever cold
call you to attempt to gain your business; Any true SEO company who has been successful for
their clients does not have to resort to cold-calling to get
clients. Word of mouth travels fast in this business and most
SEO companies who can actually prove real results have potential
clients contacting them!
Mass e-mailing their abilities; Again, the same rule applies as with
cold-calling. If the SEO company is genuine, they do not need
to advertise their abilities. Potential clients will find them
based on the experiences of other people who will share their
views in public forums and blogs. Word of mouth travels faster
than ever before.
SEO companies who guarantee
you number 1 position:
If you get pinned down by some supposed SEO expert on the phone,
ask them for proof of this expertise other than a company name
being number 1. Most company names are unique, so being ranked
number one under a unique name is easy as you are the only one
there, getting ranked for the marketplace or product the client
is selling is the only number 1 ranking that really matters.
If your company sells "envelopes" you want to be ranked
highly for "envelopes" not "pink and brown envelopes".
Proving the work and who
did it: The lastest scam
involves bogus SEO companies who take a number one ranked website
and attempt to use that as proof of their abilities. If in doubt,
look at the source code of the website in question and look for
a digital signature or contact the owner of the site for verification.
Many website owners will inform you who is truly responsible
for their success and will share that information.
Scam SEO companies who
send you to their website or ask you to download a file: Never do either one! Some scam artists
try to direct you to a website where they can show you faked
result pages which look very real, but actually exist on their
servers, not on the actual search engine itself. Others will
ask you to download a file which will modify your web browser
and show you false rankings. You will not realize this until
you check your rankings from a different computer.
Always check the SEO company's
background. How long have they been in business? How many markets
do they serve? Where are they physically located? Ask for a face-to-face
meeting if in doubt. A reputable company will be glad to meet
with you if possible within reasonable traveling distance. Check
their domain name and see how long it has existed. Many scam
SEO companies change their domain name and website after a year
in business, then start the scam with a new look and name.
Another scam to watch out
for lately is the domain name slamming scam. If you receive an
official looking invoice from a company called Domain Registry
of America, throw it immediately in the trash! Their scam involves
you sending in $50.00 to have them RENEW your domain name. What
you are actually doing is giving them permission to take control
of your website's domain name! In the past few years, we have
had several clients fall for this scam and a refund is not available
of course. Worst yet, the domain name was directed to a website
operated by Domain Registry of America which had nothing to do
with the client's web site at all. We recommend that all domain
name owners have a lock on their domain name to stop this type
of scam company from gaining control of your domain name.
View the FTC documentation